Memorial descritivo da revista Born to Ride

Abstract

This work has been based in demonstrating in theoretical and practical form the importance of graphic design in printed magazines and its relevance as a communication product for a segmented public. For that, have been realized exploratory and analytical research divided in three steps: Theoretical base, analysis of exemples and the making of the product (the magazine). The strategies of graphic design of the printed page set up a visual identity, essential on the construction of the logo of the magazine, which relies on the strategies of differentiation and adequacy to the segment in the competitive editorial market. As a complement of the study, has been produced the magazine "Born to Ride" as a product, a magazine focused on the public of bikers in Brasilia, being an exemple of segmented magazine whose theme has a personal character, alying the subject studied during all the Communitation course to a "over two wheels" lifestyle.