Do anonimato à formação de opinião no twitter: uma análise do perfil de @bicmuller

Abstract

The internet nowadays is undoubtedly one of the largest and most important intangible platform in the world, because it has transformed the way we communicate and interact. Although it was originated in the last century, it was in the first decade of this century who it has changed the habits of human beings. With its development, arose the digital social networks, which has enabled a more meaningful interaction between the digitally included. One of the digital social networking is Twitter, subject matter of this work. In this project, is discussed the creation of opinion leaders in this social network, through a case study of the profile of the blogger @bicmuller, an Brazilian author of a microblog about famous and who walks through the panorama of the anonymity and recognition.