Vazio existencial na publicidade: uma interpretação do poema Eu Etiqueta

Abstract

The work to be developed as monograph aims to observe and analyze the questions about the existential void in the advertising field, in written messages and images from advertising campaigns, analyzing the relationship that emptiness with the contemporary consumer. The methodology involves literature, exploratory, observation and content analysis and discourse. The theoretical employee will build in communication studies, as in Advertising Language and Consumer Behavior, and among other areas, such as Philosophy and Psychology. So we see the importance of further study on the subject, thus targeting the questions about human existence and the advertising activity in hyper times.