O 42 não me serve: comunicação da moda plus size no Distrito Federal

Abstract

For some women, being fashion means to be thin. But for others don't, so the market has been opening new doors to a new kind of fashion, the plus-size fashion. According to Fashion Forward (2013) fashion is one of the trends that follows social development, guided by aesthetic standards.Therefore the standards set by the society excludes a huge part of the population, which means, most of the people who are overweight. Comprehending this, a survey wad made about the plus-size women is D.F, to know about the acception of their body, purchasing power and which place do they most like shopping, and the results exceed our expectations.The goal was to tell plus-size women that they can feel pretty and fashionable, this extraordinary project seeks to know the reality of plus-size women's consumption to create a website for this audience.