Design thinking: um caminho para a inovação

Abstract

The present work is about the verification of the Design Thinking methodology’s effectiveness in generating innovation, through the analysis and comparison of example cases of Design Thinking within the innovation theories. Even thought innovation is an extremely important tool, in the business world, to create and maintain competitive advantage over its competitors, it is not dominated by all as to its principles, origins and types. Thus, before leaving for the analysis of results, the concept of innovation is presented along with its origin and typology, in order to gauge the innovation further analyzed. Following that, the methodology of Design Thinking is deeply investigated from its construction, since the briefing definition, to its full realization, culminating in the analysis of two practical examples of its implementation, comparing their results with the theory and typology of innovation.