In game advertising: jogos eletrônicos como forma de publicidade

Abstract

There are new social dynamics related to several existing information and communication technologies. However, there is a new form of content organization, new virtual spaces of relationships. New generations of consumers seeking more interactive experiences and eventually not found in the traditional media. Companies feel the need to deliver the same resources to approach them in a more direct way to your brand. And nothing better than the games that besides the entertainment factor, function as a great communication tool. In this article, an exploratory study with advertising, specifically the Media branch is shown in order to know his views on the in-game advertising. The results point especially to the need of Advertising companies to invest in updating its professionals.