Brasília livre: aplicativo de mapeamento e valorização das feiras brasilienses em espaços públicos

Abstract

The present memorial talk about to an application that contemplates the occupation of the public spaces of Brasilia by the street fairs that represent one of the oldest forms of commercialization of products and, currently, it is the stage of art and culture of Brazil. We start from the history, creation and origin of the city until the present day where, clearly, a scenario is changed by a generation that aims at the expansion of the free and accessible culture. In this way, with the purpose of contributing to the improvement and development of the free fairs, a survey was made of the reality of fairs that take place in the city so that, from this information, a mobile application is developed that benefits the small and medium Producers that participated in this fairs. For this, the survey and mapping of the street fairs was carried out, as well as interviews with leaders of associations, marketers and the public to better understand the needs of each one and, so, to build a strong link between stakeholders. The result obtained revealed the profile of local marketers, as well as their motivations, difficulty and hope. This way, this research will result in a mobile application that seeks improvement and solutions to the found problems, during the present work, for local marketers.