Publicidade nos games: uma análise da perspectiva dos usuários

Abstract

In theory, people consume all kinds of communication daily, especially those whose primary objective is to sell products and services. Advertisers have been using every possible device to attract their target audience: TV, radio, print media (newspapers and magazines), billboards, retail outlets, the Internet and even video game games. The practice of inserting advertising within games appears to be new, but with the advent of technology it is becoming evident. This project addresses the In-game Advertising and Product Placement, which are the practices for the delivery of real ads within the virtual universe of electronic games, and based on a qualitative and quantitative research with the public formed by players residing in Brasília, obtained answers to understand The behavior and acceptance of players when relating to these advertisements within the games.