Os Candanguinhos: criação de personagens para a comunicação visual

Abstract

The current work has the aim to show the commoners of the Brazil’s Capital and the world. Eight characters were created to represent Brasilia and it's social aspects.- the constructions , the traffic , education , the minorities , the sports, security and the way the elderly is cares for including public service. The characters besides presenting the aspects shown, could take part in the visual official aspect to Distrito Federal's outlook, making viable to events such as the World Cup. In order to be faithful to such an expressive characters, were sought literature in which point directly to the Brasilia's identity. It was thought that, notwithstanding, Brasilia for being new and yet modern for being so short in life. Whoever, Brasilia doesn't have a formed cultural identity, in which seems to come along with time. There was also a study on branding and creation of characters in which makes the development in behavior of the people. To bring such work to life it was necessary technics in drawing learnt throughout the years and diagramming to confecting the product, that is a catalogue in which present each character.