A importância dos megaeventos esportivos para a política internacional: a inserção internacional do Brasil

Abstract

This study conducts an analysis of mega sports events as one of the tools to increase international insertion and the soft power of the host country. For this analyzes the development of modern sport in parallel with the development of the society itself, with which it shares principles and civic behaviors. This correlation demonstrates the influence that sport has in the building process of modern societies. Thus the sport cause and receive effects from the society. In terms of international politics is noticeable where the sports practice was used to approach nations, to demonstrate superiority and to promote nationalism. This is an exploratory study and a comparative analysis between the World Cup of South Africa and Brazilian edition of these same event. The results were enough to realize that Brazil, for hosting consecutively two of the biggest mega sporting events, may expand its international insertion.