Competências e estratégias necessárias para uma internacionalização competitiva

Abstract

This research tries to understand the role of skills and strategies in a competitive process of internationalization. The study builds on the research of the relationship between the accumulation of knowledge and its transformation into competencies that facilitate the cognitive operation of competitive internationalization of companies. Specifically, was constructed a case analysis focusing a clothing company of the Federal District. In this example, we sought to understand the elements that become troublesome to internalize a culture of international business at the company, given that it already had some experience with foreign markets, without, however, presenting a consistent culture of internationalization. The analysis of the case, seen the light of the theoretical elements of base resulted in the perception that there is a direct correlation between the process of development of certain skills and success in the internationalization process of companies.