Esporte e relações internacionais: oportunidades e desafios da National Football League no Brasil

Abstract

This research monograph seeks to analyze the mechanisms and the best paths for International Marketing of the National Football League. This research covers topics such as Globalization and pluralist theories and transformacionista. Globalization and the two aforementioned theories help explain and better understand the current scenario of international relations in line international marketing and the boom of the sports industry. The research helps to show how wide is the area of International Relations bringing the topic of Marketing and sport for the study area. The analysis of the current strategy of the NFL Marketing will also be addressed, as well as the international marketing strategy of the NBA which it is increasingly investing in the global market. A case study comparison of international marketing strategies NBA and NFL will be showing the opportunities and challenges that the NFL will find in a global market. Finally Brazil is analyzed as a potential target market. Presenting the opportunities and challenges for the NFL in Brazil.