Narrativas interativas: possíveis configurações para a TV Digital

Abstract

This final paper has compromised to comprehend the configuration of interactive narratives on Digital TV by observing and analyzing the experiences presented in the mini-series A Casa de Madalena as well as the documentary Traços Urbanos. Therefore, it has been developed a bibliographic research about the narrative structures and their transformation until the invention of the television; TV’s evolution; the classic and the televisual genres; the concepts of transmedia, crossmedia, interactivity and interaction. Then, in order to demonstrate the possibilities of combination between audiovisual and interactivity, it was executed a comparative study of two TV programs. The criteria used are the concepts of Interactive Offer, Interaction Process, Interactive Event. Thus, the research has indicated the diversity and complexity present in every narrative structure that contemplates these interactive operations.