Eleições presidenciais de 2014 no Brasil: uma análise das estratégias de divulgação dos resultados da pesquisa de intenção de voto no Jornal Nacional

Abstract

This paper presents an analysis of the Jornal Nacional’s dissemination strategies of the 2014’s presidential elections voting intention poll and having as theoretical reference the Spiral of Silence. The paper motivation was based on the hypothesis that the dissemination of the voting intention poll has power to exert a political advertising character. Therefore, this paper presented an analysis of Lenin and Hitler’s political advertising strategies and a summary of brazilian political and communication historical scenario. This papar used the deductive method. The data collection with the deductive method led to a discourse analysis. The paper results were surprising, presented conclusive results for non-previously questions at the objectives. Among the study’s results, one was that disseminating voting intention poll needs a specific regulation to minimize the spectator/voters impact as elements of political advertising. It’s hoped that this paper helps changes on the brazilian political processes. changes.