Criação para rádio: uma campanha para ressaltar os atributos do meio

Abstract

The experimental project Criação para Rádio: uma campanha para ressaltar os atributos do meio attempts to show the radio as a creative and attractive media for advertisers. The ad campaign aims to get new business oportunities to Radio Transamérica de Brasília, a large company of radio station in Brazil. This file explains the inspirations, the creative process and the prodution of the ad campaign and the challenges faced during the path and how we attempted to value radio as a medium by creating a advertising campaign to value the medium itself.