Ativismo digital da causa soropositiva no Youtube: o caso do canal “João Geraldo Netto”

Abstract

This work deals with the social use that João Geraldo Netto, a carrier of the HIV virus, makes the Youtube video platform as a space for the activism of the seropositive cause, where from his self-exposure it carries information about seropositivity, engages people carrying the HIV virus and aims to deconstruct the prejudices related to living with HIV / AIDS. The study has relevance because HIV itself and seropositivity issues are still little discussed in traditional media, and with the new digital media, such a question can reach visibility and reach more people. It is based on the idea that digital media are more democratic, as they allow people and / or groups with internet access to produce, receive and disseminate information previously monopolized by traditional media. The study of João Geraldo Netto's Youtube channel, based on netnography, used as categories of analysis the comments of Internet users, the most tanned videos, the evaluation of the contents of the selected videos and the discussion promoted: argumentation and the reports of those who wrote, as well as tanned in support or disagreement of what is being said.