A visibilidade de pessoas com deficiência na publicidade

Abstract

One of the challenges in the social life of the community is to take care of the dif-ferent in solidarity, it is the accessibility and inclusion of people with disabilities. The present study aims to understand the role of Advertising and Propaganda in the construction of pro-gonismo and the history of overcoming people with disabilities present in advertisements. This study was based on bibliographical research. During the process of construction of this work, an audiodescription of an advertising campaign was carried out, a questionnaire di-rected to evaluation of scenes of an advertisement was created, giving another look at the work, reaching the final considerations of the visibility of people with disabilities in advertis-ing, announcing off-the-shelf products.