Empreendedorismo e comunicação: estudo de caso da empresa Adocicando

Abstract

This project presents a Communication Plan made for a new company, with the purpose of making it known through social networks, specifically Facebook and Instagram. Different actions were used to strategically promote Adocicando, opting for a specific niche of confectionery: homemade Easter eggs. The theoretical framework was constructed with concepts of cyberculture and organizational communication. In order to prepare the basis of the plan, a survey of the strengths, weaknesses, opportunities and threats of the project, known as SWOT Analysis, was carried out. The next steps were based on social media management, using them as a primary form of communication with consumers. From the elaborated strategies, it was possible to set goals for better promotion of the brand.