A influência da cultura no processo de tomada de decisão sobre a internacionalização de micro e pequenas empresas brasileiras

Abstract

This study analyzes the influence of culture in the decision-making process on the internationalization of micro and small Brazilian companies. The research examines the main characteristics of the internationalization process, using several theoretical reflections about the theme, and then analyzes the internationalization process of micro and small Brazilian companies and the challenges of this process. This paper also exposes several definitions about the concept of culture, the main dimensions of this concept, and employs Geert Hofstede's theory of cultural dimensions to analyze the concept of the cultural identity of an individual, also constructed by the author. Finally, an analysis is made of how the culture of an entrepreneur influences the decision-making process about the internationalization of a Brazilian micro and small company. And, it is verified that the entrepreneur in the figure of the decision-making individual is influenced by his cultural identity, built by his human nature and his personality. This individual, despite based his decisions on rational criteria, also relies on his cultural load to make a decision regarding the challenges intrinsic to the process of internationalization of micro and small enterprises in Brazil.