Sensacionalismo pautado por métricas: uma análise das estratégias do “Metrópoles”

Abstract

This study analyzes a relationship of sensationalism with a search for the click without digital journalism. The principle of hunting-clicks is a strategy for stimulating clicks on a link using, for example, sensational headlines that do not inform the outcome of a story or suggest something that goes beyond the news. In the logic of everything goes to keep the audience, sensational practices present themselves as seductive options. It's the famous clickbait. The search tries to observe how the metrics have acted in the professional culture of the journalists, observing the ethical tensions that permeate the subject. When it comes to relating theory and practice, the strategies adopted by the Metrópoles news portal are analyzed.