A logística reversa de produtos pós-consumo e pós-venda e suas vantagens competitivas para empresas nacionais do ramo de máquinas e equipamentos agrícolas, e-commerce e cosméticos no setor empresarial nacional

Abstract

Throughout the contemporary world scenario, one of the most prominent themes among governmental and non-governmental entities is related to the issue of environmental sustainability. Going against this global trend, the Brazilian government regulated the National Solid Waste Policy (PNRS) in 2010 and has since forced the companies, through the law, to invest in projects and techno-operational solutions for a sustainable development. In this sense, this paper sought to answer how the challenges faced by reverse business logistics for post-consumption and post-sales products have been surpassed by private for-profit companies in Brazil to the point of guaranteeing competitive advantages in the market segment in which they operate. Through an exploratory qualitative bibliographical research, there was a greater familiarity, on the part of the author, with the proposed problematization and then were constructed more appropriate hypotheses for the solution of the problematization. This work is based on three studies with cases of reverse logistics of post-consumption and post-sales products involving three companies that work in different business segments: agricultural machinery and equipment, e-commerce and cosmetics. At the end, it is concluded that the reverse logistics policies implemented by the companies analyzed have brought valuable competitive advantages regardless of the market segment in which they operate. The differentiation of products and services has been the main strategy adopted, but it has also moved in parallel with a constant concern with cost reduction.