Design de embalagem da persuasão ao envolvimento, do consumismo ao consumo consciente: uma análise a partir da empresa YVY, num processo de (des)envolvimento

Abstract

For centuries, packaging has been increasingly innovative and seduced by attractive designers and motivates us to buy often only in packaging, but little thought about the impact on that product and its packaging causes cause in the environment, showing this Reflection is not easy, because changing habits that are attracted is a big challenge for us, acquiring awareness is necessary. Nowadays it is our duty as citizens to think of different alternatives to our consumption habits, whatever they may be, food, materials and the like. Based on these factors, we reflect our bringing and giving visibility to some brands that work with the issue of sustainability, and bring sustainable alternatives, with the concept of less waste and waste, showing the importance that these brands have for growth, strength and stronger influence, so that other brands think and can change their way of production and pronouncement on this sustainability agenda. We take a closer look at the Brazilian brand Yvy and bring examples from other brands to illustrate our thinking, brands that value not only the aesthetics and functionality of their product for the consumer, but that add all that and more, brands that analyze The environment and the damage of its packaging cause, and with it bring a new proposal, innovating in the segment and bringing sustainable products to the market.