Lideranças e a análise de perfil dos gerentes do Itaú Unibanco

Abstract

The main objective of this article is to present an analysis of the leader's profile and its relationship with success at Itaú Unibanco agencies. Show how changes in the technology scene have brought improvements in the industry, bringing a reflection on the innovative and dynamic profile that will make banks seek better results, while also aiming to improve the knowledge, skills and attitudes needed by the digital leader. A bibliographic research on leadership and its styles was developed, allowing to identify desired profiles and how this positively affected the banking sector. To prove the hypothesis raised, this article reviews the literature on leadership styles and their application in the contemporary organizational context of banking institutions.. It also points to the lagged managerial profile and the challenges faced in converting this figure into a digital leader. It is concluded that the role of the leader is always seeking professional training, personal and technical improvement to lead teams and make them increasingly motivated and focused on the goals of the organization.