A importância das relações governamentais na inserção de mercados: um estudo comparado da empresa Uber no Brasil e nos Estados Unidos.

Abstract

The practice of labor relations is a rotating activity throughout the world, its exercise consists of giving a voice to the classes and groups of society with the decision makers of the country, revealing the great relevance that non-governmental characters have with the policy making. of policies. Therefore, these measures consist of an instrument for the practice of democracy, which is configured as the power of the people. In a Brazilian scenario, it is necessary to deconstruct an aggregated vision to the concepts of Lobby and Advocacy, related to the practice of illicit activities for their own benefit, which escapes the real importance that these instruments have. Through a case study, done with the company Uber, it is possible to exemplify how changes caused in the environment through practice loyal to the essence of the meaning of related relationships and their means.