O poder brando brasileiro: análise do eixo político Brasil-Estados Unidos à luz da bossa nova (1961-1979)

Abstract

This paper aims to analyze the extent by Bossa Nova music in Brazilian foreign policy for international projection in order to answer how Brazil availed itself on bossa nova in its foreign policy in relations with the United states from 1961-1979. To this end, the methodology employed was a literature review seeking to relate the independent variable of "formulation of a pragmatic foreign policy" and the dependent variable "appropriation of music in addition to external actions". The main authors that support this essay are Joseph Nye, Paulo Visentini and Ruy Castro and Anaïs Fléchet, corresponding, respectively, to the specific objectives of defining the concepts used, dissertating on the foreign policy at the time and framing the bossa nova in the case study. In charge of carrying out cultural activities, the support of the Ministry of Foreign Affairs served commercial and economic interests as a reflection of its foreign policy guidelines. Exercising such guidelines through cultural diplomacy, this research demonstrates how the Brazilian soft power, initially addressed to the United States, resulted from state initiatives and how the revisions of foreign policy influenced the extent and cultural repertoire of Brazil's international agenda.