Os efeitos do reconhecimento da indicação geográfica da cachaça no mercado americano (2009-2019)

Abstract

This study aims to understand if the recognition of Cachaça as a distinct product from Brazil by the United States in 2012, resulted in an increase in the trade of Cachaça to the United States. A 10-year time frame between 2009 and 2019 was made, presenting a period before and after the agreement, to identify whether there were major changes with the recognition of Cachaça by the United States. The work also identified qualitative changes achieved with the recognition of the distilled drink. In the present work, a bibliographic research, a survey of the agreement, as well as a survey of quantitative data in a trade database were used. The research started from the hypothesis that the recognition of Cachaça in the United States did not bring significant impacts in market terms (trade flows), but the most expressive result is related to the strategic positioning due to the Geographical Indication.