Publicidade na advocacia: análise acerca dos padrões éticos do provimento 205/2021 do Conselho Federal à luz do código de ética e disciplina da Ordem dos Advogados do Brasil

Abstract

This paper aims to identify the ethical limits of new forms of advertising in law published by the Conselho Federal da Ordem dos Advogados do Brasil on July 15, 2021, related to technological changes and the global situation in the pandemic period. With an increase in the gradual attitude of competition in law, undertaking has become essential for acting in this professional field. Firstly, the paper presents issues involving advertising, its meanings, how it should be implemented and its main differences according to the North American model. Then, it will approach ways of prospecting in the traditional and digital model. Finally, the goal is to understand the main changes in Provision N. 205/2021 and the tools to facilitate the provision of legal services. The methodology used was deductive, in theoretical and qualitative research, with the use of diverse bibliographic material in books, websites and specific legislation.