A agenda internacional a partir da década de 1990 e o surgimento do Fashion Revolution, destacando o caso Rana Plaza.

Abstract

This work aims to explore the intersection between International Relations and trends in the fashion sector, focusing on how changes in the international agenda in the post-Cold War period influenced the fashion market and its behavior. The study addresses the Fashion Revolution movement as a response to the negative impacts of fast fashion companies, highlighting the growing importance of human rights and environmental issues on the post-Cold War international agenda. The research is justified by the need to rethink excessive and unconscious consumption, which devalues the worker in the production chain and contributes to exploitation and inequality in the fashion industry. The methodology used was qualitative, with techniques of literature review and case study, based on renowned authors such as Lakatos and Marconi. The work is divided into three parts: analysis of the post-Cold War international context, discussion of the effects of this new context in the fashion world and analysis of the actions of the Fashion Revolution movement, with a case study on the collapse of Rana Plaza in Bangladesh. It is concluded that the norms of the post-Cold War international agenda legitimized the Fashion Revolution movement, promoting a more ethical and sustainable fashion industry.