Espiral do silêncio em comentários de Facebook: uma análise em postagens da jornalista Cora Rónai

Abstract

The spiral of silence is a theory of public opinion which was proposed by the German political scientist Elizabeth Noelle-Neumann in 1960.The theory brings the concept that individuals feel like expressing themselves about a certain matter when they realize their opinion is shared by most of a social group, and withhold when it is not, fearing isolation. This work performs a categorical content analysis of four texts that the journalist Cora Rónai posted on her Facebook page, which shows how the processes of the spiral of silence may be present on social media. It was possible to conclude with this work that the spiral of silence permeates the answers to Cora Rónai's posts, once the favorable comments clearly outnumber the comments contrary to the journalist's point of view.