O uso da geo localização em campanhas publicitárias: o caso dos beacons

Abstract

Practiced in different ways, through the digital form, the media is creating each time more shortening ways between individuals, restructuring how people understand and experience the world, putting them as protagonist in the process of creation of media content. With electronic devices that can exchange information, it happened the arrival of locative media, which groups digital information to a physical location through technology, reconfiguring the urban life. With the research we aim to discover how this technology works and if can be used on a daily basis and what risks those users are vulnerable to. Through this exploratory bibliographic research, inquiring if this technology can add to the society and the market.