Publicidade de alimentos dirigida às crianças: um estudo de caso sobre o produto Danoninho

Abstract

This article seeks to analyze the influence of food advertising on children and their relationship to childhood obesity from a case study of Danoninho product. It aims to know the current legislation in Brazil on the subject from the perspective of advertising. From the history of the product in question and the analysis of how the company has turned over the years, you could see that in spite of the regulation on advertising aimed at children, there was no full compliance of the brand to the existing rules. However, many questions of law are already observed for the purpose of complaints not being offered to the body responsible for the regulation of advertising in Brazil. This is a bibliographic research with exploratory design and qualitative.