Como a Igreja Mundial do Poder de Deus tem utilizado a comunicação visual para comercializar a fé como produto

Abstract

This work aims to analyze and demonstrate the relationship between marketing and religion, specifically, how the World Church of God's Power uses communication strategies to commercialize faith as a product and to remain in the religious market. This analysis was done through a vast bibliography and also through a semiotic classification of the visual communication used by the World Church of the Power of God. After the classification, it was possible to conclude that the World Church uses digital marketing mechanisms in all its actions, through its visual communication where faith, profit and creativity are present in its performance.