Elementos da comunicação que influenciam os vendedores ambulantes do Terminal Rodoviário de Brasília

Abstract

This research analyzes the language and communication elements used by street vendors from the bus station in Brasilia, making an analysis of the ways they use to promote their products and attract the interest and attention of passers-by / consumer. It will handle an ethnographic study among these vendors to the survey of the history of their stories, and street trade practices in order to analyze the techniques to accelerate and develop the sale of a product, to why to be selling this product a particular location.