O fenômeno consumerista no Brasil e a inflação

Abstract

The issue addressed refers to the consumption behavior of the Brazilian in periods of inflation and hyperinflation in Brazil, a country in which these movements have occurred several times and still occur. This article aims to observe how much inflation and hyperinflation affect Brazilian consumer behavior. The justification for choosing this theme is the fact that consumption is present in the daily lives of all people and at all times and nowadays throughout the globalized world. The problem dealt with was how much inflation affects Brazilian consumption. The theoretical references used were Maslow, with his pyramid, Lipovetsky for the knowledge and recognition of the studies on consumption in the contemporaneity and Henry Hazlitt, for the contents of Economy. It was an exploratory research with questionnaire application to people who had personal and professional experiences with inflation and hyperinflation. Consumption is actually affected by inflation or hyperinflation, where consumers realize that money is being "devalued," but there are significant variations of the two phenomena at different historical moments.