O processo de internacionalização de empresas brasileiras: o estudo de caso da “Indústrias Rossi Eletromecânica S/A”

Abstract

This study analyzes the process of internationalization of Brazilian companies, taking as a case study the company "Rossi Electromechanical Industries S/A". The research notes the main international insertion strategies of companies; as well as the main challenges faced and opportunities arising from the internationalization process. The study exposes, too, the main elements of international logistics and foreign trade used by "Rossi Electromechanical Industries S/A". The research resulted in the perception that the analyzed company's internationalization process had higher results with the existence of a specialized department in internationalization. Another conclusion is that the "Rossi Electromechanical S/A" recurrent participation in the exporting agenda of Distrito Federal makes this company protagonist in the processes of internationalization of the region.