As políticas públicas brasileiras de incentivo à internacionalização de micro e pequenas empresas

Abstract

With globalization and trade liberalization of the 90s, the Brazilian private sector was faced with global competition promoted by the entry of foreign company in the domestic market. The need for survival and the possibility of growth made the micro and small enterprises also seek international trade. However, due to resource constraints and impediments arising from the size, the role of the state was delineated in demand these actors for public policies to facilitate the internationalization and make businesses more competitive. Therefore, the study aims to understand whether Brazilian policies are effective in contributing to internationalize MSEs and if export promotion entities are articulated to facilitate the process of international integration. With the collaboration internationalization’s model of German companies, based on the development of products with higher added value and direction of the micro, small and medium-sized enterprises to the international market, the work aims to develop a comparison of differences that may highlight gaps in the MSE’s internationalization Brazilian process. To facilitate the analysis, the study discusses public policies implemented by four entities: SEBRAE, Apex - Brazil, BNDES and CNI, and also produces a cycle designed for the purpose of considering whether there is an instruction stream that can help to increase the competitiveness of Brazilian business and articulation policies. The analysis reveals three main problems for the internationalization of micro and small enterprises in Brazil: the late export culture that impacts the interest of entrepreneurs, the low competitiveness of products and the dismantling of export promotion agencies.