A economia por trás da adaptação de best-sellers: um estudo cultural a partir da série Harry Potter

Abstract

To understand and explain the relationship between the cultural economy, literature and cinema, based on the study of the literary series Harry Potter.This is the purpose of this thesis. Furthermore, this research seeks to reflect about questions of literary film adaptation; influence quest for profitability, expanding the fan base; cultural impact and range, and cooperative culture. The theme for this initiative appeared from the necessity to understand the growing economic interest of the movie market in adaptations of literary works, this growth is reflected progressively in the cultural industry, generating an increase the consumption and influence. Among the authors who support this academic research are Edgar Morin, Fernando Mascarello, Henry Jenkins and Robert Stam.