A cultura organizacional do banco garantia na internacionalização da AmBev: os casos da Interbrew (2004) e da Anheuser-Busch (2008)

Abstract

The essay hereby presented submits a case study about the organizational culture of Banco Garantia in the internationalization of the Companhia de Bebidas das Américas – AmBev during its merger with Interbrew SA (2004) and the subsequent purchase of the American brewery Anheuser-Busch. Based on the following sources: official publications and a pertinent bibliographical data base. It is hence determined that the organizacional culture of Banco Garantia played a central hole in the construction of what is now considered the largest brewery company of the world and in the successful process of internationalization of AmBev.