A temática ambiental nas relações internacionais, no comércio e na economia: a oportunidade para as empresas

Abstract

With the rise of new actors on the international scene, the opening of economies, increased competitiveness and the consumer awareness, the environmental variable is increasing in importance during the past two decades. There are several warnings that we have reached a point in our existence where it becomes untenable to continue with the current standard of production and consumption as they are, without reach a point of nature exhaustion. This paper seeks to explore the evolution of the theme of sustainability in its three dimensions - economic, environmental and social - in domestic and international contexts, as well as what it brings in changing of social paradigms. It explores the emergence of the "green market" and what is its influence on consumers, labels and companies. These companies also have their paper in all this changes investigated as well as the business opportunities to be explored.